CASTING Gucci Pre-Fall 2017

Gucci | Pre-Fall 2017

Category: Commercials, Hair, Fashion & Beauty


Director: Glen Luchford

Production For this Northern Soul inspired advertising campaign, we searched worldwide for the all-black cast which would best reinforce Gucci’s push for diversity in fashion, contacting modelling agencies in Africa, Paris, New York, Los Angeles and London to find models who were also great soul dancers.